Chewi

The website was boring. Chewi had a genuinely unique product in a super niche category with very few competitors, but the online presence did nothing to communicate that. Visitors landed, scrolled through a flat page and left. There was no story, no energy, nothing that made the experience memorable or worth talking about.

The site needed to become something users could interact with. Not just read, not just scroll, but actually play with. The fix was clear: build a visual journey that tells the story of the product and gives the visitor a reason to stay. Every scroll should reveal something new. The website itself should feel like part of the brand.

We introduced a fully interactive 3D element at the core of the experience. Two jar products of Chewi's creatine gummies sit at the centre of the site, rendered in real time, and the user travels with them through the entire page. The whole thing is trendy, responsive and loaded with motion. But the real strategy was making sure none of that came at the cost of performance or conversion. The site is lightning fast on mobile and desktop. That is what makes it one of a kind. A 3D website that actually performs.

Every product was modelled and textured in Blender, matched precisely to the real-life packaging so what you see on screen is what you hold in your hand. The 3D assets were optimised from the ground up for web delivery, keeping file sizes tight and render times low without losing any of the detail that makes the product feel tangible and real.

Modern, playful and relentlessly dynamic. The colour palette and typography follow the brand guidelines Chewi provided, but we pushed every other element as far as it could go. The site loops infinitely. The ending and the beginning are the same, so the experience never stops. Users pick a product and travel with it through the full story: benefits, ingredients, lifestyle. Every section transitions with purpose. Ratings, social proof and conversion points are woven into the flow rather than bolted on. This is a strictly European brand and the design reflects that sensibility. Clean, confident and considered.

Within the first month after launch, average session duration more than doubled compared to the previous site. Bounce rate dropped by 38% and add-to-cart rates climbed by over 40%. Organic traffic from social sharing alone accounted for a measurable lift as visitors started screen-recording the 3D interactions and posting them. The site now serves as the primary conversion tool for the brand and has repositioned Chewi as one of the most visually ambitious supplement brands in Europe.