Battery Company
A commerce transformation exploring the move from WooCommerce to Shopify, including platform audit, UX, migration architecture, catalog migration, integrations and implementation.
The Problem
The brand had outgrown its WooCommerce store. Performance issues, plugin conflicts, and an increasingly fragile tech stack were limiting growth and creating operational bottlenecks.
The Diagnosis
The WooCommerce installation relied on 40+ plugins, had significant performance issues, and lacked the content management flexibility the team needed. The product catalog structure was inconsistent, and the checkout experience was underperforming.
The Strategy
Plan and execute a full platform migration from WooCommerce to Shopify. Audit the existing catalog, restructure product data, map integrations, and design a new storefront that addresses the UX and performance issues identified in the audit.
The Architecture
Migration architecture covering product data mapping, customer data migration, URL redirect strategy, integration replacement planning, and a phased migration approach to minimise disruption.
The Design
The new Shopify storefront is being designed with a focus on product clarity, technical specifications presentation, and a streamlined purchasing flow for both B2C and B2B customers.
The Outcome
This project is currently in progress. The migration planning and architecture phase is complete. Design and development are underway.