Dotun

Dotun had built a successful adult care brand entirely offline. Their distribution network was large, their B2B wholesale relationships were strong, and their direct-to-consumer base was loyal. But they had no real online presence. The website that existed was a temporary page with no commerce capability, no product storytelling and no way to convert the trust they had built offline into digital sales.

The brand needed more than a store. It needed a digital presence that could do two things at once: serve as a portfolio-ready showcase for wholesale buyers and retail partners, and function as a conversion-optimised storefront for direct-to-consumer sales. The temporary site did neither. The opportunity was to take the credibility Dotun had earned offline and translate it into a platform that could actually sell.

We positioned the site as a hybrid. Equal parts brand portfolio and commerce engine. The focus was conversion. Every layout decision, every interaction, every piece of content was measured against whether it moved the visitor closer to a purchase or a wholesale enquiry. On desktop, we introduced 3D elements to showcase the product packaging itself, giving the hero section a tangible, physical quality that reinforced trust. On mobile, we took a deliberately accessible approach, stripping the experience down to what matters most for the core demographic: clear information, large touch targets, fast load times and zero friction.

The 3D product models were built and textured in Blender, matched to the real packaging so what appears on screen is a faithful representation of what sits on the shelf. Desktop renders were optimised for visual impact without taxing performance. The mobile experience was architected separately, prioritising speed and ease of use for an older demographic. The commerce layer supports both B2B wholesale ordering and standard direct-to-consumer checkout.

The desktop experience is considered and polished. The 3D hero section gives the product a physical presence that most ecommerce sites in this category lack entirely. Below the fold, the layout balances brand storytelling with clear product information and conversion points. The mobile experience is intentionally accessible. Larger type, simplified navigation, generous spacing and a streamlined path to purchase. This was not a compromise. It was a strategic decision. The target demographic needs clarity and ease above everything else, and the mobile design delivers exactly that.

Dotun went from having no functional online presence to a fully operational digital storefront within a single build cycle. Within the first quarter, online revenue accounted for a meaningful share of total sales for the first time in the brand's history. Wholesale enquiries through the site increased steadily as buyers started using it as a product reference tool. The accessible mobile experience drove higher completion rates among the core demographic than the industry average for the category.