ACE Studio
ACE Studio is an esthetician brand that was already doing well before we got involved. The business had a strong client base, steady revenue and a third-party booking system that handled appointments. What it did not have was a website. Angela reached out because she needed an online presence that matched the quality of the work she was already doing in person.
The Problem
ACE Studio had no website. The business was running entirely through a third-party booking system. Clients could book appointments but there was no branded online presence, no place to learn about services before booking, and no way for the brand to control how it showed up online. For a business already generating strong revenue, the digital side was completely missing.
The Diagnosis
The gap was not revenue. The business was healthy. The gap was brand presence. ACE Studio needed a website that communicated the same level of care and aesthetic precision that clients experienced in person. It also needed to integrate cleanly with the existing booking system so the workflow stayed simple.
The Strategy
Keep the booking system in place and build everything around it. The website needed to do three things: look undeniably on brand, make booking effortless, and give potential clients a reason to trust the business before they ever walk through the door. Conceptualization was the priority. Every visual decision had to reinforce the ACE identity.
The Architecture
This is not a Shopify build. The site was built as a standalone web experience with the third-party booking system integrated directly into the flow. The booking page is fully optimised for mobile. Every page loads fast, navigates cleanly and funnels visitors toward a booking without friction.
The Design
The hero section features interactive flip cards that direct clients to the two core service pages. Hover over a card and it flips. It is a small detail but it ties directly into the ACE brand and gives the site personality from the first interaction. Beyond the hero, the design is accessible and refined. Typography, colour and layout all stay on brand throughout. Everything is built mobile-first for an audience that books on their phone. The result is a proper esthetician website built for clients who have an eye for aesthetic brands. The best measure of success is the question Angela hears from nearly every new client: who made the website.
The Outcome
Since launch, the website has become a genuine client acquisition tool. New bookings through the site increased consistently in the months following launch. Angela reports that the most common first impression from new clients is about the website itself. The brand now has a digital presence that matches the in-person experience, and the booking integration means the workflow stayed exactly the same. No new systems to learn, no disruption to the business.